Archive for August, 2005

Rich Jerk Review - A Study in Anti-Marketing

Tuesday, August 23rd, 2005

I’ve always been fascinated by “anti-marketing”, and how powerful its effect can be if done properly, so when I stumbled upon The Rich Jerk salesletter, I was immediately intrigued.
I’ll admit, I’m one of those people who *never* reads a salesletter when I am considering buying something (I do read them when researching techniques, but that’s […]

Website Fined for Customer’s Stupidity

Tuesday, August 16th, 2005

I know you’ve heard them - the “come to www.whatever.com and get your FREE credit report!” ads on the radio and television.
I’ve been there, and I’ve gotten my free credit report(s). I also noticed that I had to provide a credit card number in order to get my free credit report. The reason? […]

Google Adds Keyword Based RSS News Feeds

Tuesday, August 9th, 2005

Well, it only took them two years to catch up to Yahoo
As of today, Google’s news pages now display RSS and ATOM links for its news stories. These feeds are keyword based, and so can be used with tools like RSS Equalizer.
The feeds are much more than just a bland Title and Description - […]

The FairTax and Your Online Business

Tuesday, August 9th, 2005

There has been a lot of talk lately about a new tax reform bill referred to as the FairTax. If you haven’t heard of it, or don’t know what it’s about, you can bring yourself up to speed at FairTax.org. There is also an excellent book available at Amazon by Congressman John Linder […]