You gotta have a plan!
Ok, so here I am on Monday morning, with a stack of notes (only somewhat organized), and a bunch of plans in my head as to how to proceed implementing what I've learned.
First up: organization and planning. As they say, you can't get to your destination without a roadmap, and currently I only have a vision of the final goal. What I need to do to reach that goal is break everything up into bit-sized chunks; create a roadmap to my desired goal filled with milestones.
For today, I'm going to work on my daily list. My daily list is what I need to do each day to support and grow my current business. You see, when I first started working from home full time, the thing that I loved the most was the freedom of it - I can do what I want, when I want, with no boss breathing over my shoulder, nor yelling at me when I am 5 minutes late after a 45 minute commute. So, unfortunately, I tend to do my day-to-day work with the same sort of spirit of freedom. Every morning when I get up, I know what certain things I need to do that day, which projects I need to work on, etc. However, I may not feel like checking support tickets first thing when I wake up, so I'll go hang out in the forums for an hour or so while I drink my morning coffee. The end result is a few hours of wasted time
Unfortunately, that hour tends to become two hours, then three, and the next thing I know, I've spent the whole morning browsing forums, talking to people on instant messenger, and surfing the web in search of an answer to a question.
Don't laugh - you know you do it too!
I've got this cool piece of software that lets me track to-do lists, milestones, and goals that I am going to start putting to use. The funny thing is, I've had it for years and never utilized it - it's called Microsoft Outlook. I'm still playing around with it, and I'll let you know how it goes (sidebar: I spent almost 3 hours this morning surfing the web for scheduling software to do what Outlook already does… more wasted time)
So here's a little sample of what my daily to-do list looks like:
1. Check and answer emails
2. Check and answer support requests
3. Write new content (this can be blog posts for blogs other than this one, articles for submission to the article directories, or content for any of my websites)
4. Work on old projects (software that is already released, but I have upgrades planned for)
5. Work on new projects
6. Spy on friends and competetors
7. Spend time with my family
Emails: I've learned over the past few months that I HAVE to check my email every day. If I skip even one day, then the next day I'll have two days worth to deal with (and I get a lot of emails).
Support: Most of my support is outsourced now (thank God), but some people still email me directly for help. And, occasionally, my support staff cannot answer a question in the ticket system.
Content: I've been experimenting with content for a few months now, and I believe that content will get you whatever you desire on the internet. Content-based sites to wrap around Adsense, articles to point back to your money sites, blog posts to foster discussion and build a sense of trust with prospective customers… I'm shooting to write a new piece of content each day. Over the next 6 months, that will mean about 180 pieces of content floating around on the internet working to bring me traffic.
Old Projects: I get so excited about the new projects I am working on, it's hard for me to stop working on them to go back and add new features to older products. This is on my daily list simply to remind me that it's something that needs to be done.
New Projects: After the last big seminar, I WAY over-extended myself. I had something like 12 JVs based on the success of RSS Equalizer and Directory Generator. And wouldn't you know, Armand told me ahead of time that a lot of people would approach me at the Big Seminar, and he warned me that this would happen… Anyway, my new principle is to only work on one new project at a time, and only have 1 "in the chamber". The rest I do nothing with until I'm done with the current one.
Spy on others: John Reese taught me this. The best way to learn more is to observe what others who are successful are doing, and duplicate it. I'm now in the habit of researching good websites that appear to be making money. I'll see what they are doing with regards to layout, structure, inbound links, and advertising. I'll also examine the sales letter. So, if I see a really good sales letter, I'll spend some time chopping it up and looking closely at it.
Spend time with the family: I'm sort of a workaholic. I can sit down at my computer at 7 am and not get up until midnight (except for calls of nature and so forth
If I don't add family time to my daily plan, I'll tend to go the whole day without really spending any time with my kids. And the whole reason I decided to take the plunge and work from home in the first place was to be with my kids more.
So, if you want to play along, why don't you make a daily list? Come on, seriously! Just think of the things that you *have* to do each day to support and grow your business, and write them down somewhere. Each of those things you write on that list are small steps to ultimate success, and you should treat them as such.
That's it for today - it's now time to take my kids to the park
Marc